{"product_id":"johnnie-walker-black-label-unveils-ai-designed-dubai-1l","title":"JOHNNIE WALKER BLACK LABEL UNVEILS AI DESIGNED DUBAI 1L","description":"\u003ch2\u003e\u003cstrong\u003eJOHNNIE WALKER BLACK LABEL UNVEILS AI DESIGNED DUBAI 1L\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe designs are inspired by scenes of Dubai and uses AI technology to help create 50,000 unique bottle illustrations.\u003c\/p\u003e\n\u003cp\u003eIn line with travel retail shopper demand for personalisation and immersive experiences, these aspects are central to the new campaign, offering the one-of-a-kind unique bottles of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eJohnnie Walker Black Label\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eexclusively for Dubai Duty Free. Dubai serves as a hub for international travellers from all around the world, making it the ideal city for the launch.\u003c\/p\u003e\n\u003cdiv class=\"dfnio-inread-2\" data-id=\"703809\" id=\"dfnio-394929804\"\u003e\n\u003cdiv id=\"DFP-DFNI-InRead1-Mobile\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dfnio-post-content\" data-id=\"632647\" id=\"dfnio-1733861664\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe AI technology is powered by\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eProject Halo\u003c\/strong\u003e, a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDiageo Breakthrough Innovation\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat also allows brands and consumers to co-create personalised label designs and product artwork, such as at the Johnnie Walker Brand home at Princes Street, Edinburgh in 2024. This exclusive launch with Dubai Duty Free is the largest production of digital print designs using Halo technology that Diageo has produced to date.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDiageo Global Travel\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003erecently featured Project Halo at the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTFWA World Exhibition\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein Cannes, demonstrating how the technology offers an exciting opportunity for personalised, premium gifting within travel retail.\u003c\/p\u003e","brand":"Simple","offers":[{"title":"Default Title","offer_id":46154297475129,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/2246\/9689\/files\/johnnie-walker-black-label-unveils-ai-designed-dubai-1-litre.jpg?v=1783176148","url":"https:\/\/simplealcohol.com\/products\/johnnie-walker-black-label-unveils-ai-designed-dubai-1l","provider":"simple","version":"1.0","type":"link"}